NIVEA – Many ways to care



Remember that blue tin, white cream with its distinct fragrance.  Yes, I am talking about ‘NIVEA crème’. It brings back my childhood memories when my mother used to rub it all over my hands, face and body leaving them healthy and soft. It still remains an unchanged part of my skin-care routine.
NIVEA is a classic, every day, multi-purpose cream which treats damaged and dry skin. Maintaining its rich texture and comforting scent for over 100 years, NIVEA can be used in many ways.

Known as an expert at caring for skin, NIVEA’s thick and rich formula keeps skin moisturized and soft, protecting it from blues of winter. It can be used to get soft and supple feet while bidding farewell to dry elbows and knees. Cracked lips can also be dealt with a touch of NIVEA crème as it nurtures and soothes skin.
Harnessing the cream’s versatile nature, NIVEA along with Digitas India launched a social media campaign, #ManyWaysToCare.
Through this campaign, they asked people to share their unique ways of using NIVEA in everyday life and they could also win a special surprise. This initiative instantly became a success as many people shared their stories and thoughts. After analyzing the people's stories, they announced the list of winners on their Instagram page. 
NIVEA and Digitas India bagged a silver medal for this project in ‘Social media campaign – Consumer product category’ at Mobexx Summit 2019. 
This campaign posed NIVEA as a versatile product that can be used in many ways starting from providing an extra dose of moisturizer to makeup remover. 


Comments

Post a Comment

Popular posts from this blog

Luxury Stores and High-end Brands driving Jaipur’s Renaissance

Image
Picture Courtesy- 91 Degrees J aipur known for its inheritances, generation after generation has carried forward its royal decree. Traditional conservative market of Jaipur has grown to become deluxe market with the coming of luxe Brands and Stores. Heritage city is warming up to luxury, opening wealth of opportunity for brands to grow beyond Delhi, Mumbai and Bangalore. Recently, International brand ‘Sephora’ opened its Flagship store in Jaipur. They kicked off the launch with huge campaigning on social media under the name ‘#SephoraGoesPink’ .   Picture Courtesy- Sephora  Similarly, other sumptuous boutiques and stores such as Fanusta  and  Ellementry   have opened their stores in  Jaipur thus boosting Luxury Market. Jaipur is emerging among hot destination for Luxury as premium global Brands seek to reach out to the pockets of affluent buyers who are ready to spend on luxury labels. According to American Express of ...
Read more

Unboxing Fizzy Goblet !

Image
An ode to millennials; Fizzy Goblet was founded in 2014 by Laksheeta Govil. Since then it has managed to revive the beautiful silhouette of traditional Juttis and fashionable Kolhas, and give it a complete modern look. Recently, Fizzy Goblet opened their flagship store in Delhi on October 4 th 2019 at DLF Promenade in Vasant Kunj.  “ Delhi always struck a chord in my heart and influenced my design sensibilities, which is why I am thrilled to bring Fizzy Goblet to the city especially around this time of the year. ” Said Laksheeta. Other than their drop-dead gorgeous collection, what caught my attention were the ‘Invitation cards’ for the launch. Hut shaped invitations aptly represented the purpose as they looked like small version of store being opened. As the door of invitation is opened, a golden balloon is seen. As the balloon is popped, we find a miniature Jutti inside it. These invitations were sent out to all famous bloggers and influencers. Inv...
Read more

Culture, a marketing tool

Image
While watching a video on you tube, I came across an advertisement of Samsung Inverter Refrigerator. Being a student, refrigerator as a product didn’t grabbed my eyeballs. But still the advertisement worked its magic on me and I liked it, because of the cultural values it displayed. A beautiful mother daughter relationship was shown where mother still takes care of her working daughter like a child and daughter reciprocates it. It stated that nothing should come between the happy moments and the way mother takes care of her daughter, the same way refrigerator will take care of her mother. With increasing competition and growth of advertising sector, many companies have resorted to a common trend of using culture and our value system as a marketing tool. Consumption decisions made in the market cannot be viewed as an independent event- it is closely related with values and social relationship and cultural allegiance. Therefore, companies portray the culture of country, in ...
Read more