Luxury Stores and High-end Brands driving Jaipur’s Renaissance
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| Picture Courtesy- 91 Degrees |
Jaipur known for its inheritances, generation after
generation has carried forward its royal decree. Traditional conservative
market of Jaipur has grown to become deluxe market with the coming of luxe Brands
and Stores. Heritage city is warming up to luxury, opening wealth of
opportunity for brands to grow beyond Delhi, Mumbai and Bangalore.
Recently, International brand ‘Sephora’ opened its Flagship
store in Jaipur. They kicked off the launch with huge campaigning on social media
under the name ‘#SephoraGoesPink’.
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| Picture Courtesy- Sephora |
Similarly, other sumptuous boutiques and stores such as Fanusta and
Ellementry have opened their stores in Jaipur thus boosting Luxury Market. Jaipur is emerging among hot destination for Luxury as premium global Brands seek to reach out to the pockets of affluent buyers who are ready to spend on luxury labels.
According to American Express of Luxury Spend Analysis 2018, growth
of luxury spending in India is 30 times more in Tier-2 Cities as compared to
Tier-1 Cities. In cities such as Chandigarh, Ahmedabad, Jaipur and Udaipur,
luxury retail Spend share increased from 9% to 59% between 2013- 2018, the
report states. Marketers are viewing Jaipur as a nascent market waiting to
explode. Reports by Next Urban Frontier, stated that boomtowns like Surat, Jaipur,
Lucknow etc have seen the most striking shift in income distribution thus
making them potential destination for luxury and lifestyle market.
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| Picture Courtesy- Kalee |
Many young entrepreneurs are injecting their hometown with fresh
dose of international appeal, style and luxury while reverently preserving city’s
culture. High-end start-ups, boutiques and labels are being launched with
unique approach.
Other Such Plush Stores are:
Other Such Plush Stores are:
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| Picture courtesy- Anokhi |
A new breed of luxury boutiques, opulent brands and affluent
stores are giving Jaipur a contemporary facelift, marrying sumptuous craftsmanship
with modern influences, thus conserving city’s royal pedigree.
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| Picture Courtesy- Anantaya |
Finally Anastasia Beverely Hills makes its entry through Sephora in India.
ReplyDeleteVerve India had spilled some beans last month about a couple of major brands stepping into India. One of them was Anastasia Beverly Hills. What felt like an intensely long wait doesn’t feel the same anymore because as of 17th June, ABH is finally available at Sephora India stores and online.