Is ‘100% natural’ really organic ?






Trends in beauty and fashion market keeps on changing with the shift in season. For now, the most visible trend in beauty and wellness sector is ‘clean beauty’. Natural and organic are common keywords used on cosmetics and body care products. Quiet a lot of time these words are used interchangeably but do they mean same?

While buying a shampoo if we see ‘100% Natural’ label then it does not mean that the product is ‘Organic’. The thing is, there are few regulations on using these words as part of marketing jargon. Going ‘100% natural’ is different from going ‘100% organic' and even the word ‘organic’ does not mean same as ‘100% organic’.
100% ORGANIC – If these conditions are fulfilled :
·       All ingredients must be certified organic.
·       Any processing aids must be organic
·       Product label must state the name of the certifying agency
·       Organic logo should be displayed.
ORGANIC -  If these conditions are fulfilled :
·       Product must contain at least 95% organically produced ingredients (excluding water and salt)
·       Remaining ingredients must consist of approved non-agricultural substances
·       Product label must state the name of the certifying agency
·       Organic logo can be displayed.
Only theses are the conditions under which we can label our products organic.
‘Natural’ label is used when a product consists of substance derived from a plant, mineral or animal source. There is no specific regulation on using the word because if anything derived naturally has been used as ingredient, then the product can use word ‘Natural’ on their label.
Whereas products are labelled as ‘Organic’ only when organic content is greater than or equal to 95%. Multi-ingredient product with 70% - 95% organic ingredient can have declaration; ‘contains X% organic ingredients’ .
So, whenever you buy beauty product remember to take a look at organic logo and carefully read ingredients.

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