Health care PR; a niche segment of PR



Public Relation is a management function which helps in maintaining the effective communication between an organisation and its various stakeholders. In today’s conglomerate world, PR is a growing sector in every business sphere. It has become an integral part of every business organisation and plays an important role whether it is health care sector, managing politicians or hospitality sector.
With the growth in various industries and sectors, PR has segregated in to various niche segments; Health care PR is one such segment. Hospitals undertake significant missions in securing physical and psychological well-being of the society, in short providing public health-care. As for the public relations, it is a series of continuing activities evaluating the attitudes of the target community, developing relations based on mutual cooperation and acceptance, aiming at gaining the respect, affection and sympathy of the target people and establishing a positive image, and thus it is a sine qua non for every health care organisation.
Health care PR comprises of undertake various internal and external PR activities. In health care sector, external PR Activity, i.e. Events and Outreach Programs have tremendous significance. They are not only considered Brand building tool but also act as direct medium through which more customers can be attracted. Events are multi-beneficiary strategy which can be employed by any Business sector. 
In Hospitals where Brand Building and Relationship Building are very essential, Events prove themselves as worthy technique. They help in maintaining and building relationship with every external stakeholder - Customers, Patients, Shareholders, Governing Bodies, NGO’s, Society etc. 
Hospitals are constantly under media attention thus media management is an important element of Health care PR. Press Conference is an integral tool of media management. It is led by C.E.O or C.O.O of hospital along with Head of Department Doctor. Hospitals usually organise press conferences to respond to controversies, unveil a new technique or medical marvel, announce the release of a new medicine and achievement of Doctors and Surgeons.
Other than this, Health care PR deals in internal and external communication. Publication of Newsletter is also the function of PR.
PR is an amalgamation of roles performed to manage corporate communication, media management and brand management. Therefore, in hospitals rather than outsourcing their PR work to some agency, they prefer managing a separate PR team in their hospital for the same.

Comments

Post a Comment

Popular posts from this blog

Luxury Stores and High-end Brands driving Jaipur’s Renaissance

Image
Picture Courtesy- 91 Degrees J aipur known for its inheritances, generation after generation has carried forward its royal decree. Traditional conservative market of Jaipur has grown to become deluxe market with the coming of luxe Brands and Stores. Heritage city is warming up to luxury, opening wealth of opportunity for brands to grow beyond Delhi, Mumbai and Bangalore. Recently, International brand ‘Sephora’ opened its Flagship store in Jaipur. They kicked off the launch with huge campaigning on social media under the name ‘#SephoraGoesPink’ .   Picture Courtesy- Sephora  Similarly, other sumptuous boutiques and stores such as Fanusta  and  Ellementry   have opened their stores in  Jaipur thus boosting Luxury Market. Jaipur is emerging among hot destination for Luxury as premium global Brands seek to reach out to the pockets of affluent buyers who are ready to spend on luxury labels. According to American Express of ...
Read more

Unboxing Fizzy Goblet !

Image
An ode to millennials; Fizzy Goblet was founded in 2014 by Laksheeta Govil. Since then it has managed to revive the beautiful silhouette of traditional Juttis and fashionable Kolhas, and give it a complete modern look. Recently, Fizzy Goblet opened their flagship store in Delhi on October 4 th 2019 at DLF Promenade in Vasant Kunj.  “ Delhi always struck a chord in my heart and influenced my design sensibilities, which is why I am thrilled to bring Fizzy Goblet to the city especially around this time of the year. ” Said Laksheeta. Other than their drop-dead gorgeous collection, what caught my attention were the ‘Invitation cards’ for the launch. Hut shaped invitations aptly represented the purpose as they looked like small version of store being opened. As the door of invitation is opened, a golden balloon is seen. As the balloon is popped, we find a miniature Jutti inside it. These invitations were sent out to all famous bloggers and influencers. Inv...
Read more

Culture, a marketing tool

Image
While watching a video on you tube, I came across an advertisement of Samsung Inverter Refrigerator. Being a student, refrigerator as a product didn’t grabbed my eyeballs. But still the advertisement worked its magic on me and I liked it, because of the cultural values it displayed. A beautiful mother daughter relationship was shown where mother still takes care of her working daughter like a child and daughter reciprocates it. It stated that nothing should come between the happy moments and the way mother takes care of her daughter, the same way refrigerator will take care of her mother. With increasing competition and growth of advertising sector, many companies have resorted to a common trend of using culture and our value system as a marketing tool. Consumption decisions made in the market cannot be viewed as an independent event- it is closely related with values and social relationship and cultural allegiance. Therefore, companies portray the culture of country, in ...
Read more