#FindYourSexy Campaign


Social media is going gaga over a hashtag started by Millennial hero, Kartik Aryan. Recently the Actor posted a video on his social media platform asking the people, what looks sexy on men - Body Hair or Body Bare ?
The question took internet by storm as not only men but women also started commenting their views on what they find sexy. Even actors and actresses could not refrain themselves from speaking their opinions on the same.

This #FindYourSexy Campaign is an innovative and captivating strategy pulled on by Veet. Reckitt Benckiser, British multinational corporation forayed male grooming sector in India as they launched ‘a hair removal cream for men’ under their sub brand ‘Veet’.

Kartik Aryan, Brand Ambassador of Veet Men in India 

Described as a holistic and multi touchpoint campaign #FindYourSexy aims to shrug off the notion that body hair is associated with masculinity. Gone are the times when male grooming was considered taboo as now a days all the superstars flaunt their bare body and abs.

 
Instagram page of Veet men India


























Veet with their new product is set to embrace India’s fairly small yet developing category as according to latest ASSOCHAM report, India’s male grooming industry is set to grow at annual growth rate of 45%. Pankaj Duhan, chief marketing officer, RB Health South Asia said, “There have always been a lot of queries related to male depilatory products addressed to Veet via queries on e-commerce and Google searches. The brand drew feedback from online searches to gauge demand for such products in the market.

 
Launch of Veet Men in India
The strategy implemented by Veet is efficacious and potent as even before coming into the market they ushered a need for their product as almost all the stars favoured ‘body bare’. Reckitt Benckiser conducted a research where they concluded that 70% women think men with excessive body hair looks unattractive. Through this campaign, Veet paralleled Body bare as sexy and encourage men to try new product and find what works out for them.  



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