Era of self-acceptance

#ItskaytobeYou campaign 

Look at that bodycon dress ! I wish, I could be slim to fit in it. Why am I the shortest in my group? Most people around us are always whining about their appearance, height and body. People are not able to accept themselves the way they are, which often leads to lack of self-confidence, sorrow and depression.

In general, as children we’re able to accept ourselves only to the degree we feel accepted by or parents. As we grow up, we tend to lose our self and try to mould us according to the ‘perfect’ image in the eyes of society. To be acceptable by society, we have to first accept ourselves. When we’re self-accepting, we’re able to embrace all our facets and love ourselves unconditionally.

To instill the sense of self-acceptance in oneself and the society, many companies used this as the message in their advertising campaigns.

“How does it feel to be you? Are you easy with your cool and is the world easy with your heat? Do you feel old, do you feel new? Either way its kay to be you.”

Sound familiar right? Yes, these are the lyrics of the digital advertisement of ‘Kay by Katrina’. For on-the-go millennial beauties, Katrina Kaif launched her own makeup line, ‘Kay by Katrina’ in collaboration with Nykaa. Their campaign #ItsKayToBeYou aligns with the cause of encouraging women to be themselves without paying heed to societal judgement. It aims to spread the message of women being free to be whatever they want, be real and also talks about shunning societal beauty standards.

Do we need hair to be beautiful? I don’t think so, same is the idea behind campaign launched by Vatika hair oil. In the campaign, ‘Brave and Beautiful’, they encourage cancer patients to feel comfortable in their baldness as brave is the new beautiful.

Self-acceptance is not about ‘fixing’ ourselves to suit the needs of society, but affirming who we are, with whatever strengths and weaknesses we possess and securing a more positive sense of who we are.