Shreya Khunteta

Whenever I hear the word ‘Friends’, the foremost picture which comes to my mind is of six friends sitting on an orange couch, laughing and sipping coffee at Central Perk. Yes, I am talking about the classic sitcom ‘F.R.I.E.N.D.S’ ; a peppy tale of six friends- Joey, Chandler, Monica, Rachel, Ross and Phoebe spreading love, laughter and friendship goals. It was first aired on 22 nd September 1994 and since then it has served as perennial all-time favourite series across generations. It has been 25 years since the first episode was telecasted and since then there has been no turning back for friends as its popularity and craze has only increased over these years. Harnessing the fandom of iconic sitcom, various companies all over the world launched campaigns to mark the 25 th anniversary of ‘F.R.I.E.N.D.S’ . 1.     Ralph Lauren : High-end fashion label Ralph Lauren launched a work wear range inspired by wardrobe of Jennifer Aniston alter ego ‘Rachel G...

Picture credit- The Hindu Fear of recession looms over US and as aphorism goes whenever US sneezes, world catches a cold. Yield curve is inverting in US, past 10-year US bond yield has fallen below the 3-month bond yield; thus indicating economic uncertainty not at national level but at global level. Last time during 2008-09 when US triggered recession, it ultimately wiped out more than $2 trillion in terms of economic growth potential. This time the repercussion is going to be severe as India’s exposure to global economy has increased, MNC’s are enjoying bigger bite of Indian marketplace. The impact of impending US recession and economic global slowdown on India is quite evident from the way Indian market is crashing. As the end of September approaches, the mood in financial market is fretful. India’s economic growth slowed down to 5.8% in 4 th quarter of 2018-2019 and the annual growth plummeted at 6.8%, slowest pace in the last 5 years, according to the data released...

Public Relations is fundamentally the art and science of establishing relationship between an organisation and its key stakeholders which makes a company stand out from others in the crowd. PR Professionals employ various tools and techniques to build good relations and attain objectives. One of the most significant external PR Activity is Events. Events are a very powerful tool of communication as they offer direct and quick exposure to intended audience. They have multifaceted micro and macro level impacts not only on the image of the organisation but over the relationship between management and its various stakeholders. In today’s emerging conglomerate world where various business sectors are advancing, PR plays an important role in almost every organisation whether it is Health Care Sector, Managing Politicians or Hospitality Sector. Health Care Sector or hospitals like every other business sector organizes Events and Various Outreach programs such as Free Health check-up ...

Picture Courtesy- Puma A thleisure is trending fashion phenomenon changing the picture of casual gym wear. It has been making its way out of the work-out zone and becoming an essential part of one’s wardrobe. One of the easiest and versatile trends to wear, athleisure is responsible for huge transition of sportswear brands to lifestyle focused labels. Picture Courtesy- Puma  Celebrities donning gym wear at public places and social events have brought athleisure into mainstream. From chic to sassy and bold, Celebrities gym looks are a buzz on social media. German based sportswear and lifestyle brand ‘Puma’ revamped the way we style our Sportswear. In their recent advertising campaign ‘Puma X Sara’, they showcased appealing, yet cool and effortless range of athleisure with glamorous styling. The collection is a perfect blend of attractive urban street style as well as have an affinity for fitness and fierceness. Ever dreamt of getting stylish look in you...

Picture Courtesy- 91 Degrees J aipur known for its inheritances, generation after generation has carried forward its royal decree. Traditional conservative market of Jaipur has grown to become deluxe market with the coming of luxe Brands and Stores. Heritage city is warming up to luxury, opening wealth of opportunity for brands to grow beyond Delhi, Mumbai and Bangalore. Recently, International brand ‘Sephora’ opened its Flagship store in Jaipur. They kicked off the launch with huge campaigning on social media under the name ‘#SephoraGoesPink’ .   Picture Courtesy- Sephora  Similarly, other sumptuous boutiques and stores such as Fanusta  and  Ellementry   have opened their stores in  Jaipur thus boosting Luxury Market. Jaipur is emerging among hot destination for Luxury as premium global Brands seek to reach out to the pockets of affluent buyers who are ready to spend on luxury labels. According to American Express of ...

Since the time India has been doomed with Patriarchy, Gender Stereotyping has been showcased not only in televisions and movies but also advertisements. Advertisements that have been prevalent since their advent have very well categorized products according to gender. Washing machine, washing powder, cosmetics, cooking utensils etc are women centric products whereas ads related to bank loans, cars, debit cards etc are in clutches of men. This practice has led to symbolism of household chores with women and earning and working with men, which runs in veins of our society. The reason our country is lacking behind is that we as society are still not able to recognize men and women as equal; that they both can perform same set of work. Changing this perception will require breaking the shackles of traditional gender roles and rather portraying men and women equal. Revolution has already begun in our cinema and television industry but lately our corporate houses and advertising agenc...