Shreya Khunteta

While watching a video on you tube, I came across an advertisement of Samsung Inverter Refrigerator. Being a student, refrigerator as a product didn’t grabbed my eyeballs. But still the advertisement worked its magic on me and I liked it, because of the cultural values it displayed. A beautiful mother daughter relationship was shown where mother still takes care of her working daughter like a child and daughter reciprocates it. It stated that nothing should come between the happy moments and the way mother takes care of her daughter, the same way refrigerator will take care of her mother. With increasing competition and growth of advertising sector, many companies have resorted to a common trend of using culture and our value system as a marketing tool. Consumption decisions made in the market cannot be viewed as an independent event- it is closely related with values and social relationship and cultural allegiance. Therefore, companies portray the culture of country, in ...

Public Relation is a management function which helps in maintaining the effective communication between an organisation and its various stakeholders. In today’s conglomerate world, PR is a growing sector in every business sphere. It has become an integral part of every business organisation and plays an important role whether it is health care sector, managing politicians or hospitality sector. With the growth in various industries and sectors, PR has segregated in to various niche segments; Health care PR is one such segment. Hospitals undertake significant missions in securing physical and psychological well-being of the society, in short providing public health-care. As for the public relations, it is a series of continuing activities evaluating the attitudes of the target community, developing relations based on mutual cooperation and acceptance, aiming at gaining the respect, affection and sympathy of the target people and establishing a positive image, and thus it is a sin...

Remember that beautiful advertisement of a transgender mother and her daughter gone viral. The heart touching story of how Gauri Sawant, a transgender woman and activist, came to adopt Gayatri, a young girl whose birth mother died because of AIDS. In this advertisement of Vicks, Gayatri narrates the struggles her mother faces as transgender and question the unfair legal treatment of transgender people in India. Vicks #TouchOfCare Campaign showed that there are no boundaries to a mother-daughter relationship and everyone deserves to feel what it means to be cared for and to care for someone. To experience the difference it makes in your life, to have someone that will unconditionally love you and care for you. Vicks through this campaign encourages people to do the same and transform someone’s life with #TheTouchOfCare. Advertisers today are turning focus on marginalised trans community. Positive portrayal of community is changing the way society used to look at them for cen...

Definition of family goes beyond blood relations. It is a broader concept in which we include all those people with whom we share love, support and bond such as friends, partners, neighbours etc. Though these people constituent the most important part of our life, still we forget to appreciate and value them. We do not cherish the beautiful bond and relation which we share with them. Tata CLIQ came with an interesting strategy to cherish these precious gifts who make our universe brighter. To celebrate our close relations and make them feel special, Tata CLIQ initiated a social media campaign, ‘GiftForAGift’ . In this campaign, CLIQ dedicated 10 days for sale starting from Oct 10, 2019 to gift our loved ones with the best smartphones, watches, shoes and handbags at nothing like before prices. Spoiling them with gifts will make this festive season just a little more festive for loved ones. It is also one of the most popular ways of making these people know how much they matter...

Kylie Jenner has gone above and beyond this holidays season as she drops her full ‘Kylie Cosmetics holiday collection’ housed in bright, Christmas red packaging. The gorgeous Holiday’19 collection features an impressive range of new products, and a plenty of sparkle for the festive season. From sparkly glosses to North-pole themed palette, Jenner has pulled out all the stops to ensure super glitzy look. Sharing her latest holiday collection, Kylie decided to get in the festive mood by wrapping herself up in red silk. Of course, the collection comprises of an eye-shadow palette of both matte and glittery hues, several different lip product and a couple of kylie skin products thrown in as well. The ‘Santa Claus North Pole’ palette features 16 shades ranging from red hues to golden shimmers . Rock the perfect holiday glam look with the ‘Naughty List Lip Kit’ which arrives in three shades; ‘Wish come true’, ‘Ho Ho Ho’ and Must be Magic’ . Other items are a r ed liquid lin...

As Olympics 2020 Tokyo comes closer, an upsurge in the advertisements related to sports can be seen. During pre-Olympics phase endorsements of sports-person doubles up. Various brands ranging from FMCG to electronics are weaving their campaign concept around sports and sports-persons.      1.     Google : Recently Google launched an advertisement under the campaign ‘With a little help’. In the video, Hima Das is shown running while search bar appears on window and questions related to running are searched. Then google maps show directions to the running academy, on Youtube videos of famous runners are seen sharing their secrets and inspiration. With the help of google assistance run time is recorded on stop watch, upcoming events are analysed and on calendar an event is marked. Google through this advertisement chases the unstoppable spirit of Hima Das, Naina Jaiswal, Pooja Bishnoi and many others. It directs us to find what it takes to reach our...